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Advertising Fundamentals

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  1. Intro and Overview

    About This Course
  2. How to Find Success With this Course
  3. Advertising 101
    Advertising is Hard – FALSE
  4. How Advertising Works
  5. Traditional Advertising
  6. Word Of Mouth Advertising
  7. Online and Advertising
  8. Social Media and Advertising
  9. Fear not Risk Runs the Show
  10. Letting Go of Fear and Crushing It
  11. Advertising Tools and Techniques
    Websites and Landing Pages
  12. Awesome Landing Pages
  13. Email List
  14. Free Offerings
  15. Upgrade Offerings
  16. Part 1: Pricing – To Show or Not to Show
  17. Part 2: Pricing – To Show or Not to Show
  18. The Funnel and Why you Need It
  19. Tools for the Funnel? Should I Pay for this?
  20. Social Media Is Complicated – FALSE
  21. Focus on the Brand
  22. Social Media for Everyone
    Social Proof Revisited
  23. How to Pick Social Media Platforms
  24. Facebook
  25. Instagram
  26. YouTube
  27. Twitter
  28. Linked In
  29. Your Competition is your best Friend
  30. Collaboration is Critical
  31. Advertising Strategy
    Planning the Advertising Strategy
  32. Barriers and Risk Mitigation
  33. Setting Budgets
  34. Scaling the Budget
  35. Scaling The Sales
  36. Executing the Advertising Strategy
  37. TEST! TEST! TEST!
  38. Thank you and Most Important Tips
    Most Important Tip of All
  39. Thank You
  40. What's Next
  41. Q/A
  42. Final Check In

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