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Personal Branding
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Intro and Overview
About This Course-
How to Find Success With this Course
- Personal Branding 101My View of Branding (Personal vs Business)
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Why Personal Branding Is Critical
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Story and Perception
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Perception is Powerful
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All about the Story
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All about the Image
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All about the Relationships
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All about the Social Proof
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Authenticity and It's Power
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Brand Equity
- Branding and Niche MarketsBranding and Market Segments
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Branding and Niche Markets
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How Personal Brands Work Best
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Becoming the Niche Expert
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Using Personal Brand to your Advantage in a Niche
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How your Personal Brand Can Grow your Business
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Strong Examples of Great Personal Branding 1
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Strong Examples of Great Personal Branding 2
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Strong Examples of Great Personal Branding 3
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Personal Brand to Business Brand in Progress Example
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Personal Brand or Business Brand? What's Best for Story?
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Avoiding Pit Falls of Personal Brand in a Niche
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How your Personal Brand can Ruin your Business
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Example of Epic fail in personal Branding
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How to Bounce Back
- All About the Story 101All About the Story Explained
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Story Building is Critical
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Why you Aren't Special
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Benefits of a Strong Story
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How Story Building Makes you Special
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It's All About the Journey
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Story Will Help You Become the Expert
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Stages of a Story
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Characters of a Story
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Building Rapport with the Audience
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Create that Emotion
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Achievements Count
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Make the Audience Root for You
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Make the Audience Live Through You
- Creating The Personal BrandThink Processes
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About the Persona
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Deciding Who You Are
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Creating Your Story
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Giving Value That's Worth it
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Are you Boring? Let's Fix That!
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Content, Social Media and Your Story
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Planning Story Life Lines
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Planning Story Timelines
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About the Image
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About the Brand
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About the Logo
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About the Website
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How to Choose Social Media Platforms
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About the Content
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Planning the Content
- Becoming the Expert with StoryContent is King
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Build Authority with Attention
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Why Giving for Free is Critical
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Capitalizing on Free Content
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Building a Community
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Capitalizing on that Community
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Social Media Platforms for Your Community
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Which Platforms do I Choose?
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Ads? When do We Need them?
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Processes Lead to Success
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How your Personal Brand Can Launch your New Business
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Separating Personal Brand from Business Brand
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How your Personal Brand can Launch you Into More Businesses
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Start NOW!
- Thank you and Most Important TipsMost Important Tip of All
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Thank You
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What's Next
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Q/A
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Final Check In