Course Information

Estimated Time: 60 Days – 21 Hours 37 Minute Watch time

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Course Information

Estimated Time: 60 Days - 21 Hours 37 Minute Watch time

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    • Intro and Overview
      • About This Course
      • How This Course Works
      • Why this Course is for You
      • How to Find Success With this Course
    • Module 1: What is the Idea
      • Myths of Starting a Business
      • The IDEA
      • An Idea that is a Product
      • An Idea that is a Service
      • Hybrid Idea?
      • How Ideas Work
      • Why Some Ideas Work Better than Others
      • Why Your Idea Will Work
      • Why Your Idea Won’t Work
      • How Ideas are Made Better
      • It is All about the Detail
      • What do Your Future Customers Want
      • Solving Something? Anything?
      • Simple is Always Better
      • Q/A
      • Let’s Check In
    • Module 2: Breaking Down the Idea
      • Diving Into the Breakdown
      • 10 Reasons why we Break Down the Idea
      • How to Start Breaking Down the Idea
      • The 5 W’s
      • Who
      • What
      • Where
      • When
      • Why
      • Niche Market?
      • Specify the Niche
      • Focus on the 3 Major Niche Markets
      • Related Niche Markets
      • Always Niche Down
      • Q/A
      • Let’s Check In
    • Module 3: Strategy Build
      • Strategy Explained
      • How Strategy Works
      • What is in a Plan
      • Good Planning
      • Awesome Planning
      • Why we Always Plan
      • Plan for Success
      • Develop the Main Idea Offering
      • Example of a Product Offering
      • Example of a Service Offering
      • Example of a Hybrid Offering
      • Alignment of Niche Market and Main Offer
      • Sub-Niche Markets and Sub-Offerings
      • Examples of Sub-Offerings
      • Why we Need 3 Sub-Offerings
      • Growing to more Niche Markets
      • Q/A
      • Let’s Check In
    • Module 4: The 3 Stream Principle
      • What is Income
      • How Income Works
      • What are your Expenses
      • Break Even Point?
      • The Types of Income
      • How to Decide on the Income Type
      • 3 Stream Principle
      • Examples of 3 Stream Principle
      • Example of Stream 1 – One Time Buyer
      • Example of Stream 2 – Repeat Buyer
      • Example of Stream 3 – Residual Buyer
      • Strategy for Pricing
      • Competition and Pricing
      • What is your Value
      • How to Price your Personal Value for Coaches
      • How to Price your Personal Value for Consultants
      • How to Price your Personal Value for Services
      • How to Price your Personal Value for Products
      • Q/A
      • Let’s Check In
    • Module 5: Market Segment
      • What is a Market Segment
      • Revisiting Niche Markets with Detail
      • Market Segments and Your Niche
      • Market Segments and Sub-Niches
      • Applying the 3 Stream Principle into the Market Segment
      • Example of Market Segment and your Niche
      • Starting Strong in the Market Segment
      • Research the Market Segment
      • List of Requirements Before Entering a Market
      • Planning for the Market Segment Launch
      • Competition and Market Segments
      • Barriers and Risk Mitigation
      • Strategy Build Expanded
      • Where are the Opportunities
      • Marketing Strategy and Segments
      • Advertising and Tools Strategy
      • Strategy Clean Up and Test Scenarios
      • Final Strategy
      • Q/A
      • Let’s Check In
    • Module 6: Branding
      • My View of Branding
      • Why Branding Is Critical
      • All about the Story
      • All about the Image
      • All about the Relationships
      • All about the Social Proof
      • Brand and Niche Markets
      • Branding and Market Segments
      • How Brands Work Best
      • Personal Brand
      • Example of Bad Branding
      • Examples of Good Brands
      • Competition and Branding
      • Why you Need to Stand Out
      • Standing Out Strategy
      • About the NAME
      • About the LOGO
      • About the Product Brand
      • About the Service Brand
      • Branding the Right Way
      • Testing the Brand
      • Tools for Branding
      • Social Media and Branding
      • Barriers and Risk Mitigation
      • Trademarks and How They Work
      • When to Trademark
      • Copyright and How They Work
      • When to Copyright
      • Q/A
      • Let’s Check In
    • Module 7: Advertising
      • Advertising is Hard – FALSE
      • How Advertising Works
      • Traditional Advertising
      • Word Of Mouth Advertising
      • Online and Advertising
      • Websites and Landing Pages
      • Free Offerings
      • Bonus Offerings
      • Pricing – To Show or Not to Show
      • The Funnel and Why you Need It
      • Email List
      • Tools for the Funnel
      • Focus on the Email List
      • Social Media Is Complicated – FALSE
      • How to Pick Social Media Platforms
      • Focus on the Brand
      • Social Proof Revisited
      • Facebook
      • Instagram
      • Youtube
      • Twitter
      • Snapchat
      • Linked In
      • Your Competition is your best Friend
      • Collaboration is Critical
      • Barriers and Risk Mitigation
      • Advertising Strategy
      • TEST! TEST! TEST!
      • Q/A
      • Let’s Check In
    • Thank you and Most Important Tips
      • Most Important Tip of All
      • Legal Information and What to Look for
      • Accounting Information and What to Look For
      • Thank You
      • What’s Next
      • Q/A
      • Final Check In